We strongly support the Jessie Rees Foundation, "Negu." Negu stands for Never Ever Give Up. 12 year old Jessie asked her parents for a way to help others during her own fight battling cancer. Jessie's wish is to help every child fighting cancer to Never Ever Give Up. We believe this message is encouragement to anyone and we promise to give 10% of every Negu item purchased to the Jessie Rees Foundation.